"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
- Coco Chanel
Who could say it better than Madame Chanel? We won't even try, but we will enlist her help to explain the mission of Fashion L.A. Magazine...
...The Sky:
Although the sunny skies over Los Angeles rarely change, Los Angeles styles change faster than you can change your mind. Fashion L.A. keeps you on top of the latest fashion news so that the sky (and unfortunately your credit), will be your only limits!
...The Street:
It's not enough to know who is wearing what. We need to know what to wear and how and when to wear it. Luckily for us, the newest fashions are out on our streets well before they reach the rest of the country. We'll fill you in on the who, what, when, where and how. So the next time you're out and about, you know you've done your homework!
...The Ideas:
From dreamy concepts in a designer's mind--to the runway--to the street. what better way to follow the process of creating new fashion than from the designers themselves! Each issue will focus on the designers you already know and love, as well as designers on their way up. Find out what piece in their collections you should not live without.
...The Way We Live:
Los Angeles is like no other place on earth.. Influenced by the entertainment industry, we have access to the styles the world craves from movie and television screens. The Designers, the Stylists, the Make-Up Artists whose creations influence the way the world dresses...perhaps more than the runways? You decide.
...What is Happening
Were you there?!? Be our guest! We know, you're busy. If you didn't make it to all the hottest fashion events this season, we have! We will not only cover the biggest events in Los Angeles fashion, we'll be hosting them as well. Fashion L.A. will wave you past the velvet ropes and you'll see what we see. By the way, what are you going to wear?
